Business Marketing

How Can Positive Communication Impact Your Business?

When it comes to business, it is very important for you to have good communication skills. The message you send should be clear and the person to whom your message is being sent should be able to receive it clearly. If your communication is not good, you will not receive a positive response from customers and clients. Communication skills in business does not entail only speaking. It also involves the skill of listening. This means when you are communicating with a person, it is crucial for you to send your message as clearly as possible. However, at times, there may be issues as you are not aware of how to communicate your message to the client or customer effectively. It is here that you need guidance in the form of professional training by experienced communication experts skilled in the niche of business management.

Skilled Professionals to help you Hone your Business Skills

Dougherty Marketing is a leading name in the USA that focuses on skill set development of people who aspire to have positive communication skills in the field of business. The experts here state communication is one of the most salient and significant functions of business management for any company. When it comes to communication, you will find that it is the process of transmitting thoughts, ideas, opinions and plans between different departments of the organization and also refers to the transmission of ideas to people outside the organization that have a vested interest in the company.

The need for Effective and Good Communication

The experts here state that communication is present everywhere. It should be effective and good. For good communication, you must ensure that you gather the skills and ensure you use them to the best of your ability. Communication also involves written communication in the form of emails and business letters.

With the aid of effective communication, you are able to improve business opportunities. This gives you a wide range of options when it comes to processes and procedures to help you save time and money. Most business owners have ideas however they are not efficient enough to share their thoughts to the targeted audience. There are several business owners that are have communication skills however they are only in words.

The Field of Digital Communication and its benefits to Business

Today, digital communication is in vogue and you need to interact with the audience. When you are sending and receiving emails, it is very important for you to treat emails like real business letters. The use of powerful words is enough for you to send a message to the targeted audience. It is essential for you to draft the email well. Think and write the key points of what you wish to communicate to the audience. When you are drafting the email, it is prudent for you not to place any wrong information in the mail as this might cost your business dear.

Dougherty Marketing ensures you get the right guidance and care when it comes to business development and progress. They care about your success as much as you do!


5 Content Creation Tips For SEOs

5 Tips to Help Create the Best Content

Content is still the king of SEO and digital marketing today is essentially concerned with the creation of one form of content or another. Blog and article writing is one of the most effective ways to enrich the content on your website in such a way as to increase traffic from Google, but, how is it best achieved? Here are five simple tips that can aid you in your quest to create the perfect online content:

1. Use keyword variations

So you’ve got the keyword or keywords you need for SEO, but how do you avoid just repeating the same exact phrase again and again and taking all of the flow from your writing?

The easiest way to accomplish this is through variations of your keywords, phrases that are similar, mean the same thing, but can be placed seemingly organically into your content. The best way is really to write naturally and then insert keywords afterwards, ensuring that you maintain a natural sounding article.

2. Keyword Usage

Where you put your keywords, and how often you do, are equally important. For example, if you are writing a short piece, you should not use your main keyword any more than three times, or it will become very obvious that your content has been created around that specific keyword.

The most important keywords you use should be close to the top of your content, this is especially true if you have a main keyword that is only to be used once, this word or phrase should appear within your first 50 words.

3. Trackers Can Help

Research isn’t only to be carried out on the subject you are writing about; it is also necessary in terms of keywords.

Use SEO tools, such as data trackers, to find out how many other content creators within the same industry are using the same keywords, and therefore helping you choose the right keywords to put within the content you are writing.

You can also find out about the performance of inbound links, the performance of certain keywords, the impact on social media, and much more from data trackers.

4. Keep Up With The Changes

As a writer, you may think that the least thing you’d ever have to worry about is algorithms, but this is not the case at all.

Every time Google, or any other search engine, announces that it has made changes to its SEO or performance algorithms, it is vital to research these changes and find out how they are likely to impact you.

5. Replay Value

Replay value is a term that is seen as individual to video content, but in fact, replay, or perhaps reread value is equally, if not more important to written content. Creating online content that will entice people in is a great assistance to you, but you also want to produce something that will make those who read it want to share it.

Sharable content that links back to your website will increase traffic, widen the awareness of your brand, and help to ensure that future articles will continue to increase in terms of readership.

When it comes to content creation, a personal touch is necessary, finding your style is vital, but keeping these five tips in mind can help you bring your content to a much wider audience.

Danny Hall co-directs Freelance SEO Essex, one of Essex’s leading SEO companies. Danny specialises in technical SEO supported by quality content and stylish design.