5 Tips to Help Create the Best Content
Content is still the king of SEO and digital marketing today is essentially concerned with the creation of one form of content or another. Blog and article writing is one of the most effective ways to enrich the content on your website in such a way as to increase traffic from Google, but, how is it best achieved? Here are five simple tips that can aid you in your quest to create the perfect online content:
1. Use keyword variations
So you’ve got the keyword or keywords you need for SEO, but how do you avoid just repeating the same exact phrase again and again and taking all of the flow from your writing?
The easiest way to accomplish this is through variations of your keywords, phrases that are similar, mean the same thing, but can be placed seemingly organically into your content. The best way is really to write naturally and then insert keywords afterwards, ensuring that you maintain a natural sounding article.
2. Keyword Usage
Where you put your keywords, and how often you do, are equally important. For example, if you are writing a short piece, you should not use your main keyword any more than three times, or it will become very obvious that your content has been created around that specific keyword.
The most important keywords you use should be close to the top of your content, this is especially true if you have a main keyword that is only to be used once, this word or phrase should appear within your first 50 words.
3. Trackers Can Help
Research isn’t only to be carried out on the subject you are writing about; it is also necessary in terms of keywords.
Use SEO tools, such as data trackers, to find out how many other content creators within the same industry are using the same keywords, and therefore helping you choose the right keywords to put within the content you are writing.
You can also find out about the performance of inbound links, the performance of certain keywords, the impact on social media, and much more from data trackers.
4. Keep Up With The Changes
As a writer, you may think that the least thing you’d ever have to worry about is algorithms, but this is not the case at all.
Every time Google, or any other search engine, announces that it has made changes to its SEO or performance algorithms, it is vital to research these changes and find out how they are likely to impact you.
5. Replay Value
Replay value is a term that is seen as individual to video content, but in fact, replay, or perhaps reread value is equally, if not more important to written content. Creating online content that will entice people in is a great assistance to you, but you also want to produce something that will make those who read it want to share it.
Sharable content that links back to your website will increase traffic, widen the awareness of your brand, and help to ensure that future articles will continue to increase in terms of readership.
When it comes to content creation, a personal touch is necessary, finding your style is vital, but keeping these five tips in mind can help you bring your content to a much wider audience.
Danny Hall co-directs Freelance SEO Essex, one of Essex’s leading SEO companies. Danny specialises in technical SEO supported by quality content and stylish design.